Keep up to date with Zeno Event’s latest insights, and how our services can benefit you for 2022 and beyond.
When it comes to managing a successful virtual exhibition, it doesn’t just mean putting a good show on the exhibition’s day. The work starts way before the actual day, and to host a ground-breaking virtual event, you need to have perfect harmony between managing, marketing, and advertising the event. But If you fail to grasp the attention of just the right people, then your virtual exhibition will do nothing for your organization or brand.
Finding out the perfect target audience is 50% of the work; the rest of the work is figuring out strategies to convince your target audience to give your virtual exhibition a genuine chance. The best way to get a relevant audience and connection for your business to use the perfect marketing strategy with tempting energy.
Following are some of the tips that can help you in creating the appeal for your virtual exhibition!
Figure Out the Target Audience
The first step towards coming up with a marketing strategy is to figure out the audience that you want to attend your virtual event. This can make a huge difference in your virtual exhibition’s impact, which makes it even more crucial to find just the perfect ratio of who you want to impress and who can help you with the image of your organization.
When Do You Need to Start Marketing?
Once you have figured how the relevant audience, the second is to start implementing the marketing plan, but the question is, is there a right time for that? And if there is some perfect time to start implementing the marketing plan, what is it!
According to a study, the perfect time to start marketing for an online event is 2 – 3 weeks before your event date. This will give you enough time to gather registration, attract sponsors and spark just the appropriate amount of interest!
An Eye-catching Website
Making good use of your website is the best way to promote your virtual exhibition. Add an interactive banner or ad that shows up when a visitor visits your webpage. You can add customized messages for a more personal touch but make sure that you do not become too intrusive, or else you will end up annoying the people who visit your website!
A catchy headline or an attention-grabbing tag line plays a huge role in such situations. Try and create an environment of urgency and make it seem like your visitors are losing out on a big deal if they do not instantly register themselves in! You can add a live chat feature that can answer the questions related to your exhibition and how to sign up in case there’s any confusion. And last but not least, a beautiful promotional video can go a long way in turning your event into a success!
Get the Best Out of Your Sponsors!
Another way to get the word out is to get some help from your sponsors! Ask them to share the details of your event on their social media websites. You can set up a meeting and figure out more ways to collaborate with each other because, after all, it’s the best in both of your interests. But make sure that they are getting the right message across and targeting just the right audience!
One of the strongest pillars of marketing strategy is good promotional content. You can always take it up a notch and even start a blog about your virtual event’s attractions, interests, and quirks. Using just the right key words and titles can make a lot of difference, and when done properly through ranking, you can generate a good amount of traffic for your page as well!
The Power of a Hashtag!
Hashtags have been making an immensely powerful impact in the marketing of any event, project, or organization, and this is why you need to make sure that you are part of it! Think of interesting and eye- catching hashtags that don’t only grab the viewer’s attention but also tempt them to interact and take part. You can start some sort of challenge or simply ask people to share a piece of their mind using your hashtag, and before you know, your mentions will be blowing up!