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Product launch · Orchard Road
Lancôme Génifique Discovery Tunnel
Concept, vendor coordination, design and build, and on-site delivery for the Lancôme Génifique Discovery Tunnel on Orchard Road.
Project overview
A product story turned into a physical journey.
Located outside Mandarin Gallery, the tunnel used a sequential spatial format to create a distinct Lancôme product-discovery environment along Orchard Road.
- Project
- Lancôme Génifique Discovery Tunnel
- Format
- Product launch
- Venue
- Outside Mandarin Gallery, Orchard Road
- Delivery model
- Concept, design, build & on-site delivery
What Zeno brought together
Connected delivery,
from brief to show day.
Vendor management
Design & build
On-site delivery
Delivered scope
A branded discovery environment with a clear sequence.
Zeno connected the concept, physical build, vendor workstreams and on-site management to deliver the tunnel as one continuous guest journey.
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