Product launch · Orchard Road

Lancôme Génifique Discovery Tunnel

An immersive discovery tunnel that turned the product story into a physical guest journey in the heart of Orchard Road.

A real environment for a real audience.

These verified project facts provide a concise view of the format and delivery context. Detailed attendance, engagement and performance figures will only be published when approved by the client.

Project
Lancôme Génifique Discovery Tunnel
Format
Product launch
Venue
Orchard Road
Delivery model
One integrated Zeno Event team

Connected delivery,
from brief to show day.

01

Experience design

02

Spatial production

03

Guest journey

04

On-site delivery

One cohesive audience-facing experience.

An immersive discovery tunnel that turned the product story into a physical guest journey in the heart of Orchard Road.

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