Brand activation · Mercedes-Benz Center

Mercedes-Benz Open House

Concept, vendor coordination, design and build, and on-site delivery brought together for the Mercedes-Benz Center Open House.

An open-house experience built around the brand and venue.

Zeno managed the connected delivery scope—from event conceptualisation and planning through vendor management, spatial production and live operations at Mercedes-Benz Center.

Project
Mercedes-Benz Open House
Format
Brand activation
Venue
Mercedes-Benz Center
Delivery model
Concept, design, build & live delivery

Connected delivery,
from brief to show day.

01

Concept & planning

02

Vendor management

03

Design & build

04

On-site coordination

One connected brand environment.

The completed scope aligned the physical setting, vendor workstreams and on-site operation around a single open-house experience.

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